Bill LaBelle thoroughly knows the lay of the land and the industry. As a Twin Cities native, he immersed himself in the Midwest advertising community as soon as he graduated from the University of Minnesota in 1980. What’s more, his years of experience come from having worked on both the client and agency sides, giving him an invaluable insight and perspective. This includes everything from serving as Director of Marketing at Carlson Companies to handling agency accounts of all sizes, from Proctor & Gamble and Target Corporation, to the Twin Cities’ own Crossroads Delicatessen.
Jeff Barin’s enthusiasm for the advertising industry began in 1976. And that enthusiasm has never flagged. The only change over the years, of course, is all the experience gained. Jeff has worked on both the client and agency sides, giving him that broader comprehension and extra sensitivity to a client’s needs. Jeff’s positions include working at some of the Twin Cities’ largest radio stations:
Sports Marketing director for WCCO-AM, General Sales Manager for Cities 97 and KFAN. Jeff was also the Vice President/account supervisor for a mid-size local agency, prior to joining Bill in forming LaBelle Barin.
Throughout her 35-year advertising career, Sue has displayed an enormous passion for media. Following successful stints managing media departments at several Twin Cities advertising agencies, Sue eventually launched her own media consulting firm where she worked with direct accounts as well as agencies.
Sue has provided media services to every imaginable industry segment including extensive experience in health care. Sue combines all this experience and passion with a rich marketing background.
Dave Sinykin’s career includes sales and marketing for radio stations, as well as being an on air personality hosting programs on KFAN Radio in the Twin Cities. Dave’s expertise is developing solid marketing programs that fit whatever the client’s budget is, and still helps them attain their goals. His marketing skills are matched only by his account management skills which has always meant a win for his clients.
Paula Palkert has spent her entire career in the Twin Cities’ media and marketing world. Her wide range of advertising knowledge is built on more than twenty years of experience in major media, including cable and broadcast television, radio, print and digital. No matter what the medium, Paula understands the importance of the promotional elements that are critical to any successful plan. Her media expertise has created a list of capabilities that allow her to plan and execute all levels of a marketing campaign.